We Eliminate the Confusion
Cost per point, cost per thousand, BBM, Neilson, reach, frequency, indices, exclusive reach, gross rating points and other industry terms can be intimidating and confusing.

We can sort through all of this for you. We have been planning and buying media for 20 years, so we know how to put together the most effective media mix for your budget.

We Negotiate the Best Buys and Get Results
One of the key specialties we bring to our mix is the ability to squeeze the most out of your advertising dollars. We plan, negotiate and buy all traditional media. We also consider the other not so common media like sidewalk chalk ads, urinal advertising, event marketing in program TV advertising and other guerilla tactics that are often forgotten. We take into account all media sources that provide the best results for your campaign strategy.

Three Stage Process
We use a 3 stage process to ensure you get the right strategy, effective buys and accurate feedback mechanisms to achieve and measure results.

Strategy
Advertising strategy
Media analysis
Cost analysis/budget
Integrated media plan

Implementation
Media negotiation
Segment media buys
Submission analysis
Rating & data analysis

Measurement
Invoice verification
Post buy evaluation
online measurement
Web stats monitoring
CPM, CPP, CPC analysis
Media audits